The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
Porch Pumpkin Profits: Behind the Scenes with the Industry’s Founder. Ep #073
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Show notes
I sat down with Heather Torres, the founder of Porch Pumpkins, who has literally invented an industry. In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.
Learn more about Heather Torres here:
https://linktr.ee/porchpumpkins
Timestamps below. Enjoy!
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00:00 Highlights_Introduction to Porch Pumpkins
00:36 Meeting Heather Torres
02:03 The Birth of Porch Pumpkins
03:31 From Instagram to Business
07:34 Scaling the Business
13:26 The Power of Moms in Business
15:26 Challenges and Growth
18:16 The Future of Porch Pumpkins
24:19 Target Market and Customer Segments
25:14 Popular Packages and Profitability
26:57 Business Margins and Efficiency
31:54 Handling Growth and Economic Concerns
38:56 Dealing with Imitation and Intellectual Property
42:24 Future Plans and Seasonal Operations
46:16 Conclusion and Contact Information