The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

AI Agents and Deep Research Hacks. The Latest Updates⏐Holdco Bros. Ep. #149

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Key takeaways

  • Consider using Perplexity for deep research at a lower cost compared to ChatGPT's pro plan.
  • Crafting effective prompts for AI tools can significantly enhance the quality of research outputs.
  • Leveraging AI can uncover unique business opportunities and trends worth exploring.
  • The current AI agents are still constrained and require manual intervention, indicating that true automation is still developing.
  • Ethan Kohan's story underscores the importance of innovative thinking and adaptability in entrepreneurship.

Summary

AI Tools and Deep Research

The podcast kicks off with a discussion comparing various AI tools, primarily ChatGPT and Perplexity. The guests highlight Perplexity's deep research function, emphasizing its user-friendly interface and capabilities for extracting detailed information at a fraction of the cost of ChatGPT’s pro plan. The conversation reveals a growing reliance on these tools for conducting quick and effective research, hinting at a shift in how individuals seek and process information.

The Rise of Custom GPTs

As the discussion evolves, the hosts delve into their experiences with custom GPTs. They explain how using tailored versions of the AI can simplify and enhance research tasks. The ability to upload specific data and provide ongoing prompts allows for a more personalized experience. They note the importance of crafting thorough prompts to achieve the best outputs from the AI, likening it to how one should interact with a human assistant.

Identifying Trends with AI

The conversation transitions into leveraging AI for spotting emerging trends and innovative business ideas. The hosts share anecdotes on effective methods for discovering potential market opportunities, including using travel experiences to find unique product ideas, such as the trending banana ketchup from the Philippines. They advocate using tools like Google Trends alongside AI output for deeper validation of these trends.

Current State of AI Agents vs RPA

Next up, the podcast dives into the current landscape of AI agents compared to traditional robotic process automation (RPA). The guests express skepticism about the effectiveness of modern agents, noting they often require manual oversight similar to human workers. They foresee a future where true agent capabilities will emerge, allowing for more autonomous operations without constant user intervention.

Unique Business Ventures and Success Stories

The episode concludes with an inspiring entrepreneurial story shared by Nik, detailing Ethan Kohan’s unconventional journey from gambling to establishing a successful vending machine business on college campuses. Ethan's venture highlights how identifying gaps in the market and adapting to trends can lead to remarkable business outcomes.

Sponsors

  • Perplexity · Perplexity offers a pro plan for $20 a month, uniquely focused on deep research with a better user experience compared to other tools.
  • ChatGPT · ChatGPT offers a pro plan for $200 a month, though alternative models like Perplexity can provide similar capabilities at a lower cost.

Show notes

HoldCo Bros are back! In this episode, Nik and I talk about the latest in AI and some unique business ideas. We begin by comparing ChatGPT and Perplexity, highlighting the strengths of Perplexity's deep research function. Our conversation touches on our experiences with custom GPTs and the power of using AI for identifying emerging trends. We also discuss the current reality of AI agents versus more traditional RPA. Later, we explore the idea of leveraging AI to create forward-looking industry reports, a concept brought up by Zach Ashburn. Finally, Nik shares the incredible entrepreneurial journey of Ethan Kohan, from the world of gambling to the unexpected success of vending machines on college campuses.


Learn more about Nik here: http://linktr.ee/cofoundersnik


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00:00 The Rise of AI and Research Tools

02:56 Custom GPTs and Their Applications

05:50 Deep Research and Market Trends

08:48 Exploring Unique Business Ideas

12:07 The Evolution of Agents in AI

15:07 Predicting Future Trends with AI

18:01 Innovative Business Models and Side Hustles

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