The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

There’s a Great Business Hiding in Your State⏐Holdco Bros. Ep. #209

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Key takeaways

  • Starting a business can be feasible and fun by focusing on low-barrier ventures that respond to local needs.
  • Influencer marketing can dramatically expand visibility and consumer reach, especially for new enterprises.
  • Capitalizing on local attractions and unique business concepts can lead to profitable opportunities, particularly in tourism.
  • Exploring monopoly markets like Unclaimed Baggage could reveal hidden business opportunities in similar 'lost and found' scenarios.
  • Innovative ideas, such as utilizing goats for land clearing, showcase the potential for sustainable and profitable enterprises.

Summary

A New Business Challenge: 50 States in 50 Days

In this episode, Nick and the host discuss a new challenge where the host plans to start a business in every state over 50 days. They brainstorm various unique business ideas tailored to specific states, such as themed experiences connected to local attractions, like the Breaking Bad tourism concept in New Mexico. They emphasize the importance of planning and the excitement of new adventures.

Embracing Influencer Marketing

The conversation turns to the influence of creators like Ryan Trayhan, who undertakes a similar challenge of visiting 50 states in 50 days for a charitable cause. The host is inspired by Trayhan’s innovative approach, noting how powerful influencer marketing can be in generating awareness and, ultimately, sales for businesses.

Monetizing Local Attractions and Experiences

Nick and the host delve into creative ideas for monetizing local attractions and experiences, discussing how one can capitalize on unique state-specific elements like shed hunting in Wyoming or glamping themed around popular shows. They acknowledge that understanding local culture and interests can lead to successful business ventures.

The Unclaimed Baggage Business Model

They explore the concept of the Unclaimed Baggage store in Alabama, the only licensed reseller of unclaimed airline baggage. The host comments on how the store operates a monopoly on this inventory and raises questions about other potential businesses that could similarly capitalize on lost or unclaimed items in various industries.

Innovative Approaches to Goat Business for Land Clearing

The idea of 'goats as a service' emerges during their discussion about land clearing and wildfire prevention in California. Nick shares insights into how fire departments could save significantly by utilizing goats to clear brush, revealing the potential for entrepreneurs to act as middlemen connecting goat owners with municipalities.

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Show notes

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.


Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at beehiiv.com/chris


HoldCo Bros are back. In this one Nik and I map out a crazy challenge for next summer where I start a new business in every state in 50 days. We get into state‑specific ideas like Breaking Bad tourism in New Mexico with themed experiences and rentable props, shed hunting in Wyoming and Montana, and even a tour guide concept for Zion National Park. We also break down goats for land clearing and wildfire prevention as a real business with simple lead gen using Meta ads to target rural landowners. Then we riff on the Unclaimed Baggage monopoly in Alabama, what other lost and found style markets might exist in hotels, Airbnbs, and car rentals, and how to play the middleman to turn overlooked inventory into profit.


Learn more about Nik here: http://linktr.ee/cofoundersnik


Enjoy!


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00:00 The Cost of Clearing Land and Business Ideas


02:56 Starting a Business in 50 States


05:46 The Power of Influencer Marketing


09:08 Unique Business Concepts for Each State


11:56 Monetizing Local Attractions and Experiences


15:01 The Unclaimed Baggage Business Model


17:53 Innovative Ideas for Movie Props and Tours


20:47 The Goat Business Model for Land Clearing

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