HBS Managing the Future of Work
Braintrust takes aim at the gig platform middleman
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Braintrust’s gig model gives freelancers the opportunity to keep more of what they earn and to have a say in running the platform. The not-for-profit aims to upend the status quo by replacing the typical gig middleman and assigning governing rights to users. The marketplace, which connects highly skilled tech talent with enterprise clients, uses blockchain tokens to grant users who help build the platform voting rights in strategy and policy decisions. Co-founders Adam Jackson and Gabriel Luna-Ostaseski discuss their experiment in realigning incentives.