This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.
First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farmers market and into kitchens nationwide. And finally, Erik from New Jersey offers on-the-go medical kits to make travel prep that much easier.
Thank you to the founders of Hello Divorce, aficio22 and JetSet Meds for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
To hear our guests’ previous episodes:
TaskRabbit: Leah Solivan | Advice Line with Leah Solivan
MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson | Advice Line with Scott and Ally Svenson
Supergoop!: Holly Thaggard | Advice Line with Holly Thaggard
This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Gilly Moon and Robert Rodriguez.
You can follow HIBT on X & Instagram and sign up for Guy's free
newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.
First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farmers market and into kitchens nationwide. And finally, Erik from New Jersey offers on-the-go medical kits to make travel prep that much easier.
Thank you to the founders of Hello Divorce, aficio22 and JetSet Meds for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
To hear our guests’ previous episodes:
TaskRabbit: Leah Solivan | Advice Line with Leah Solivan
MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson | Advice Line with Scott and Ally Svenson
Supergoop!: Holly Thaggard | Advice Line with Holly Thaggard
This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Gilly Moon and Robert Rodriguez.
You can follow HIBT on X & Instagram and sign up for Guy's free
newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The episode kicks off with Guy Ross introducing the 'Advice Line,' where he connects with successful founders to help aspiring entrepreneurs with their business challenges. This week features three former guests—Leah Sullivan (TaskRabbit), Scott and Ally Svenson (MOD Pizza), and Holly Thaggard (Supergoop!). Together, they address questions from early-stage founders looking to enhance their customer outreach and business growth strategies.
Erin, co-founder of Hello Divorce, reaches out for advice on overcoming the stigma that individuals need to hire a lawyer for divorce proceedings. She explains how their platform simplifies the often convoluted divorce process by offering accessible legal forms and support. Leah Sullivan shares her insights, noting the importance of building trust and educating potential users on the value of using an online platform for such sensitive matters. They discuss strategies like sharing success stories and testimonials to communicate efficiency and trustworthiness.
Kaveh Nirmafidi of Aficio 22 seeks guidance on expanding his premium olive oil brand beyond farmers' markets. He highlights their mission of donating a portion of sales to youth organizations while also emphasizing the challenge of establishing retail distribution channels. Scott and Ally Svenson advise focusing on product quality and creating a narrative that resonates with consumers. They emphasize the power of partnerships with local chefs and influencers to enhance brand visibility and advocate for identifying opportunities in gift marketing.
Eric Wolk introduces JetSet Meds, a physician-curated travel medical kit designed for travelers to ensure safety abroad. He shares the challenge of educating potential consumers about the kit's necessity and reaching the target audience through the plethora of marketing channels available today. Holly Faggard emphasizes leveraging John’s medical expertise to gain trust and focus on creating partnerships with companies for employee benefits. They brainstorm ideas for marketing strategies, using social media to establish a connection with their audience.
Guy concludes the episode by encouraging listeners to share their business challenges and participate in future advice sessions. He provides contact methods for those interested in being featured on the Advice Line and highlights the importance of continual learning and community support for entrepreneurs.
